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Dedicated in memory
of Jim
Collins
Print
Materials
1977
Demographic Data
(Designed
to illustrate the station's original teen base were now affluent
Adults).
Text
Reads:
SOURCE:
Scarborough Report, 1977, Adult Cumes, 6AM-Mid., M-S, Wash.
ADI.
70.7%
of WPGC's adults live in a single family dwelling, representing
18.6% of the market. 58.6% of WPGC's adults own their own
home versus rent. The largest portion of our home owners,
27%, own a home in the $50,000-$74,000 price range.
|
Text
Reads:
SOURCE:
Scarborough Report, 1977, Adult Cumes, 6AM-Mid., M-S, Wash.
ADI.
WPGC
delivers 17.8% of the adult market in Washington. Nearly
half a million adults each week tune to WPGC...The dominant
No. 2 station in Washington reaching adults 18+. |
A
high percentage of WPGC's audience is married (63%) while
still delivering a healthy portion of the singles market. |
WPGC
delivers a high 21.2% of households with 3 or more children
and ranks No. 2 of all stations in that category. (WMAL-AM
is No. 1 with 25.0%). |
|
Text
Reads:
SOURCE:
Scarborough Report, 1977, Adult Cumes, 6AM-Mid., M-S, Wash.
ADI.
86.2%
of WPGC's audience falls between 18 to 44. The breadth of
WPGC's audience support's WPGC's family concept in marketing.
The station delivers 21.3% of the adults 25-49 in the Washington
market. In addition, WPGC is in the top 5 in every major demographic
category.
|
Text
Reads:
SOURCE:
Scarborough Report, 1977, Adult Cumes, 6AM-Mid., M-S, Wash.
ADI.
WPGC's
single largest income category is households with an income
of 25K+. WPGC delivers 140,000 persons which represents 17%
of the market. In short, WPGC's listeners have the money to
buy...
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Print Dept.:
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