Listeners had to keep track of a 12 digit
Gold Serial Number to win $10,000 in Solid Gold.

 

 

Photos

$10,000 In Gold winners, the Cowens family of Elkridge, MD.

 

 

Print Materials

Client Invitation

 

Sales Kit One Sheet

Text Reads:

Meet the Cowens family of Elkridge, Maryland. Mrs. Cowens told WPGC Radio Morning Personality Tim Kelly the correct twelve digit GOLD SERIAL NUMBER and won an instant fortune: TEN THOUSAND DOLLARS IN SOLID GOLD!

Mrs. Cowens said she has listened to WPGC for years and would use her prize on the down payment of a new home.

 

Text Reads:

The contemporary format, as presented by WPGC, is an EVOLUTIONARY product. While it still appeals to teens and young adults, older listeners can relate to the sound, too. There was a time in previous years when teens listened to rock & roll and their parents preferred Steve and Eydie or Tony Martin.

But today, the WHOLE FAMILY can listen to and appreciate the same music: the contemporary hit music played by WPGC!

Some of the reasons for this are:

- Yesterday's teens grew up and became today's adults.

- The quality of rock / contemporary product improved musically, broadening its acceptability to the point of mass appeal.

- WPGC's utilization of DAYPART PROGRAMMING. The station begins in Morning Drive with a soft sound with more information. Mid-day is soft but with more music.

- In Afternoon Drive, the tempo is increased, reaching a peak in early evening. But after 10p.m., the level drops and the cycle repeats.

 

WPGC: UNIQUE in the Greater Washington market in its appeal to the ENTIRE FAMILY.

 

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