Max Wolf was hired by Program Director, Steve Kingston in 1981 from WYRE in Annapolis where they had both worked together previously. At various times he did late nights and middays before departing the station in early 1983 for Salt Lake City.

This aircheck of Max doing middays is taken from about 95 days before the cataclysmic change in format to Adult Contemporary. The station was comfortably ahead of Q107 in the ratings and all seemed well. That would all change for the worse soon.

Contesting at the time consisted of 'E.T. Phone Home' in which listeners guessed the correct phone number to send E.T. home. For their effort a prize of airfare on Eastern Airlines and $500 was put up in this very topical promotion coinciding with the release of the film. Although not heard on this tape, the voice of E.T. was done by Howard Hoffman (of NINE! fame) who happened to be the morning man at WPGC sister station, KOPA in Phoenix.

Other movie tickets up for grabs included those to the preview screening of 'The Best Little Whorehouse In Texas' and and invitation to the station's after-movie party at Annie Oakley's in Georgetown.

WPGC bumperstickers had long been a staple on the station. Countless thousands of them had been distributed over the years at over 350 Metro Washington area 7-Eleven stores. You'll hear Max mention how listeners could win $100 if spotted by the WPGC Free Money Van.

Positioning statements in use included 'Washington's Best Music' and 'Famous For Playing Washington's Favorite Oldies'. Though not heard here, jingles from at TM package ordered in 1981 were still being used.

Special thanks to Dude Walker for providing this tape.

 

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