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Dedicated in memory
of Jim
Collins
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Scott
Carpenter's resume reads like a who's who in Top 40 radio
with stops at major blowtorches around North America, not the
least of which was CKLW
/ Detroit and later, CHUM
/ Toronto. He joined WPGC in early 1978 as Program
Director, Dan
Mason hired him for afternoon drive when Brandt
Miller left for WLS
/ Chicago.
Scott
left WPGC early in 1980 for mornings at the then new CHR in Baltimore,
B104 (launched
by former WPGC Good Guy DJ, Jim
Madison #4 (Joel Denver). He would later head to the west
coast for a stay at KLAC
/ LA before returning to Washington at WMZQ.
Today he works on the WorldSpace's
'Up Country' satellite format and also works with the U.S.
Dept. of Energy, where he is a Systems Administrator.
During
the time of this aircheck,
WPGC's ratings dominance reached new levels. While Teens continued
to drive the station at night, the station had evolved very nicely
in catering to 20-something Adults who had grown up with the station
a decade earlier.
It's
Adult numbers were so powerful that within a year, WPGC would
surpass WMAL as the
most listened to station in the Nation's Capitol of any age! (Which
was the driving force in ABC's decision in early 1979 to blow
up Album Rock WRQX for CHR formatted Q107).
The
station's Adult lean is heard in Image Artist stopset entry liners
featuring, the Eagles, George Benson, Rod Stewart, Fleetwood Mac,
Stevie Wonder and Simon & Garfunkel, voiced by midday man
(and future WPGC morning
man), Dave Foxx.
WPGC
was a Sales
person's dream. Strikingly, all but two of the spots heard on
this tape are for National or regional outfits, a local to national
percentage rivaled only by New York (listen for WABC's
Dan Ingram on the spot for Maybelline). And don't miss
Dick & Bert on a classic commercial for The Gap.
Promotionally,
WPGC was on top of what was hot at any given time. The film, Thank
God It's Friday had just come out. Notice how the film is
billed as 'Thank Goodness It's Friday, at the insistence
of WPGC's Marriott / Mormon ownership. Prize packs consisted of
the standard movie tickets, soundtrack LPs & t-shirts.
Primary
station positioners in use were 'Musicradio' & '95 FM Stereo
& 1580 AM'. Jingles
are JAM's 'Positron'
although cuts from earlier packages, 'Logoset' & 'Priority
One' were also still in use.
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