With a smile from the right side of your radio dial...'

Harv Moore 'The Boy Next Door' is a native of Pelham, New York but came to WPGC from Frankfort, Kentucky in March of 1963. Initially, he did nights till sign-off but within a few months was moved to mornings when Jerry G left for KYW in Cleveland, starting just days before the tragic JFK assassination.

Harv was also Program Director when Dean Griffith (Dean Anthony) left in 1964 for WMCA in NY until the arrival of Cousin Warren Duffy in 1966. He also served as Music Director from 1971 when Davy Jones left for WMAL-FM but was promoted to Program Director again in 1972 when 'big' Wilson vacated the position.

Harv continued in mornings until early in 1975 when he accepted an offer from former WPGC General Manager, Bob Howard to do mornings in Buffalo at WYSL.

Heard on this aircheck as 1965 began, young Harv had been doing mornings for approximately 14 months and had been the Program Director for less than 90 days. Much of the shtick that he was known for during his long run as the Morning Mayor was yet to come. An early appearance however by one of the characters on his show, smart-aleck, Orville (Harv's voice simply sped up on tape) was a harbinger of things to come. Listen as Harv sings along with the new novelty tune by Shirley Ellis, 'The Name Game'.

'MacNamara Here!' was the familiar cry of larger than life news guy, MacNamara. The tail end of one of his newscasts is heard at the start of this aircheck. That's him too on the station promo for Pulsebeat News (including a nice swipe at newspapers with 'Stay ahead of the headlines'). For traffic reports, WPGC relied on Dave Durham of the AAA. It's hard to imagine today, but there were only three reports aired in the entire morning show, one of which is heard here!

Harv had been hired by General Manager, Bob Howard who joined the station in 1959. For nearly as long he had also anonymously been the voice of 'Mr. Soundoff' on listeners' gripes on seemingly anything under the sun. A Soundoff complaining about kids smoking is heard on this aircheck. The best one of the week won a mere $10! Not even $15.80!

Commercials at the time were a mix of agency produced ones for the likes of Lustine Chevrolet and Brown's Furniture to name a couple, along with locally created ones, several of which are read live by Harv including Suburban Trust (with new drive-thru banking!) and Kiddie Kut-Rate.

Jingles are heard between almost every element throughout the show and are from PAMS of Dallas, consisting primarily of Series 25 from 1963, 'The Happy Difference' and Series 27 from 1964, 'The Jet Set'. Many cuts echo the identifiers in use at the time, 'Good Guys Radio' and 'The Big PG'.

Near the end of the tape is a stager for that week's #1 song (Petula Clark's, 'Downtown') featuring WPGC's former Morning Mayor, Jerry G who had gone on to become a traveling reporter with the Beatles. Despite having left WPGC over a year earlier, the stager he produced was still in use!

Special thanks to Ed Brouder from Man From Mars Productions for this tape!

 

Small Print Dept.: This non-profit historical site is not affiliated in any way with WPGC Radio today or CBS Radio, Inc. Use of copyrighted material is consistent with the "fair use" provisions contained in §107 of the Copyright Act of 1976 due to the following characteristics: Use of copyrighted material is of a nonprofit, educational nature, intended for the sole purposes of research and comment and does not significantly negatively affect "the potential market for or value of the copyrighted work(s)." Use of registered trademark material is not subject to civil action or injunction as outlined in §1114 and §1125 of the Trademark Act of 1946 (the Lanham Act) due to the following characteristics of this work, and the registered marks published herein: Use of reproductions of registered marks is not for the purpose of commerce, nor is the use connected with the sale, offering for sale, or advertising of any goods or services. Use of reproductions is not likely to cause confusion, mistake, or deception as to the affiliation, connection, or association of this work with owners of published registered marks, nor as to the origin, sponsorship, or approval of this work by owners of published registered marks. Wherever possible, the copyright or registered mark owner's name has been noted near the copyrighted work or registered mark; however, all material used in this site, including, but not limited to, newspaper articles, syndicated themes, promos, commercials, photographs, playlists, press releases, ratings, airchecks, newscasts, traffic reports, sports reports, 'sound-offs', sweepers, bumperstickers and station logos, should be considered protected copyrighted material or registered mark with all rights reserved to the owner, named or unnamed. So there!